MUST READ Online Marketing Post from Nancy Coffey Literary and Media Representation

It's sometimes hard to talk about online marketing because every book and every campaign is so different. The strategy changes 100% with each new project. It's easier to talk about what not to do, but that'll only get you so far.

Case studies, man. Case studies is where it's at.

Here's a great one from Joanna Stampfel-Volpe's client Boy Sees Hearts.